A customer’s last experience is their new expectation. Over the past year, financial brands have had to adapt and provide new offers and touchpoints with customers – creating new expectations at every instance. How to handle this growing dynamic, respond to the pressure of banking apps, and maximize opportunities as a community connector were some of the questions we asked Dave Defazio, Partner at Strategy Corps, in our Community Heroes episode. Don’t miss his insights by watching the video below
Dave DeFazio is a Partner at Strategy Corp and has a passion for banking strategy, marketing, and technology. He served as a member of the ABA Bank Marketing Advisory Board and graduated from Ohio Wesleyan University with a B.A. in Economics and Mathematics. Dave is a highly sought-after speaker who provides great insight on thought leadership and innovations in financial technology, retail banking, mobile banking, and bank marketing.
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